I'm Agus Soler, a product leader with over 15 years of experience in the tech industry. I've built and launched successful products at companies like Three Melons, Playdom, Disney, and Mural. I'm passionate about helping people collaborate better and create amazing things.
My journey has an unusual start as I began my career as the Head of Finance at Three Melons, a video games company that built and sold "Advergames" to promote brands. We had terrific customers such as Lego, Viacom, Pepsi, Discovery, and Cisco.
I joined a small team of 12 people and helped grow the company to 50 employees. In 2010, we changed our focus to social games and released a hit Facebook soccer game called "Bola".
Bola was a huge success, with over a million daily active users and hundreds of thousands in monthly revenue. The game is still talked about by fans years after its release.
We sold Three Melons to a Silicon Valley video game company called Playdom. And after the acquisition, I decided to move for the first time to a Product role.
I fell in love with Product and became an Associate Product manager with a focus on Product Analytics. I spent my time analyzing user behavior and gathering insights from data. I learned SQL to be able to query the large amount of data that we had. I was obsessed with finding opportunities to improve the product anchored in data.
After "Bola" I moved to another game that never got to see the light called "House Party". While working on that game, I learned how to write product specs, make thoughtful product decisions, and work with highly-driven development teams.
Shortly after Playdom was acquired by The Walt Disney Company, I wanted to have the experience of working in an established company, so I joined one of Argentina's largest companies: Techint. Although I enjoyed my 6-month period over there, and I was profoundly impressed by the dedication and critical thinking by the people in my team, I felt that working on an established big corporation was not for me. I wanted to generate an impact and go back to tech.
I left Techint to start a new company together with Three Melons' founders. We had a vision in which we wanted to help people collaborate better during the initial phases of any project. We wanted to provide a visual interface that resembled a whiteboard so that people could feel as if they were collaborating in a meeting room even when being remote. The name of the product (and company) was originally Murally, but we changed it to Mural after some years.
I led the Product Management and Design functions as Mural's Chief Product Officer for 11 years, until February 2023. Thousands of companies and millions of people worldwide use Mural to collaborate. The company has now more than 600 employees and hundreds of millions in revenue, making it one of the top Saas companies in the world. It has been the work of my life, and it has given me invaluable lessons on how to start, scale, and run a globally distributed company and product.
I spend my days helping companies build great products either via advisory roles or as an angel investor. I also spend my time doing Product Management coaching.
Want to work together? Meet with me, email me, follow me in Twitter, or check my LinkedIn profile.
PS. I also do some writing every now and then, check my Medium stories about product management.